So how do you make your written content appear visually distinct to strengthen your brand presence and impact? Are you stuck with using Comic Sans for every marketing email you send? All you’ll find are “web safe” fonts such as Times New Roman and Arial.
You may even have considered branding your MageMail emails with fonts to match your site.īut as you start to format your email fonts you’ll notice something: those reams of typefaces you used to design your site are nowhere to be found in your email dashboard. With the fonts I know and love, I can create emails that not only stand out but are readable, fresh, and timeless.”
They influence your tone and can create familiarity with your customers. If text is the equivalent of the spoken word, the typefaces you use are your voice. The fonts you have in your business emails, used right, are recognizable symbols for you to spread around the digital world, echoing your brand’s unique style. But they also need to be readable.Ĭolin Wheildon, author of Type & Layout: Are You Communicating or Just Making Pretty Shapes? writes - “it’s possible to blow away three-quarters of your readers simply by choosing the wrong type.” If you spend time crafting the words you use, you should care equally about how you present them to your audience. Your triggered emails, like your promotional emails and newsletters, should reflect the core aesthetic of your business if you want to increase brand presence and engagement.
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